BIRD Fashion Fair marks the first international event in the Guangdong-Hong Kong-Macao Greater Bay Area dedicated to showcasing innovation and development within China’s womenswear industry. Capitalizing on the region’s unique geographical advantages and the growth potential of China’s womenswear market, the fair focuses on expanding into overseas markets, forging a new global platform and a new frontier for womenswear fashion. With original design at its core, the event gathers leading womenswear brands, independent designer labels, and fashion brands from around the world. Through exhibitions, forums, and fashion shows, it presents the latest trends and product collections in womenswear. The fair will host prominent international buyers and distinguished guests, offering exhibitors access to new global resources, opening up new channels, empowering brands to go global, and accelerating the globalization of China’s womenswear industry.