The 2025 BIRD Fashion Fair marks the first international exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area dedicated to showcasing innovation and development within China's womenswear industry. Anchored by new tracks, new models, new channels, and new drivers, the fair will present the strength of China's womenswear sector, support the growth of Chinese womenswear brands and original design labels, and lay the foundation for a global womenswear business landscape.
Leveraging the vast “blue ocean” of the Guangdong-Hong Kong-Macao Greater Bay Area that faces the world, the 2025 BIRD Fashion Fair will serve as a platform for China’s womenswear brands to simultaneously expand domestic markets and explore international channels. It will support Chinese womenswear brands in upgrading to high-end, intelligent, and sustainable models, enhancing product value and competitiveness, and driving the sustainable development of China’s womenswear industry.
The precise attention of global buyers, the multi-dimensional voice of international media, and the deep integration of industry resources will converge here to create a new international path for Chinese womenswear brands. This will be a grand event showcasing the collective strength of China’s womenswear industry; it is not only the starting point for orders but also the origin where Chinese fashion engages with the world.
